What Social Media Means for B2B Marketers
From my talk yesterday at the Business Marketing Association in Houston, here is the slide deck.
Social Media for B2B Marketers Synopsis from the BMA site:
The buzz about "Social Media" in the marketing community is deafening, but what does the rapidly emerging trend mean for B2B marketers? Can YouTube, Facebook and Wikipedia really help you forge closer ties to business customers?
That's the subject Ed Schipul, CEO of Schipul - The Web Marketing Company, will tackle during our February 21st luncheon. Ed himself has a business-to-business blog, (www.brandtobedetermined.com) and is a leader of Houston 's vibrant Social Media subculture. His talk will examine examples of B2B marketing through Social Media -- including what his own experiences as a CEO blogger have taught him. The discussion will showcase best practices as well as examples that failed to have the intended result.
Please join us for an interesting and entertaining look inside this important issue.
Who'd wanna be a media titan when you could be a social media maven, instead? And that you are, Ed. As always, came away from your talk enthused and energized--I'm eager to enter the fray, cause some commotion!
Posted by: Chris Portillo | February 22, 2008 at 04:06 PM