Primal Branding PPT on Slideshare - Great Find!

The book Primal Branding has influenced my thinking on brands significantly over the years. At the office we even made a collection of digital photos from our own past, our brand story, and loaded them onto rotating digital picture frames. So the new guys can learn a bit about where we came from.

Primal Branding says that a brand has to  have 6 elements to succeed:

1. Creation Story
2. Creed
3. Icons
4. Rituals
5. Pagans
6. Sacred Words
7. Leader

So being a big fan of Primal Branding, it was nice to see this shared PPT on Primal Branding. Good stuff.

Comments

[Katie]

Great find!!!!!