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    « GoDaddy Great PR but Must They Ruin the PR with SpyWare Pop-Ups? | Main | Irony: Reading Morville's Ambient Findability while Driving in the North East USA »

    January 08, 2006

    Graphing Celebrity Data from Media Orchard - Jessica Simpson Really is BIG

    Celebrity_photos_pie_chart_1 Via Media Orchard Post on US Weekly Photos, via U. N. Spacey, we get some interesting celebrity stalking consumer celebrity preference data that needed some charting.  Here is the data:

    Celeb Photos Gender
    Jessica Simpson 209 Female
    Jennifer Aniston 183 Female
    Angelina Jolie 98 Female
    Paris Hilton 95 Female
    Nicole Richie 90 Female
    Lindsay Lohan 89 Female
    Brad Pitt 87 Male
    Britney Spears 69 Female
    Nick Lachey 61 Male
    Katie Holmes 51 Female

    Celbrity_male_vs_femaleThe gender graph is also interesting to point out in light of the recent PEW Internet report indicating that women are the majority of Internet users.  Either there is a difference in the sort of thing people search for (No WAY!) or perhaps women also buy based on female photos and lead stories.  But if that were true then People and Vogue would mostly have women on the cover.  A clear case of gender in advertising bias. Um....er....  So much for Marlon Brando.  Zeitgeist backs this theory up as well in that while Internet searchers may be mostly female, but like women's suffrage, there is no gender loyalty and everyone thinks for themselves regardless. (Although men apparently don't search for men much despite the PEW report never mentioning sex in their report).

    Now, if Media Orchard can define the publicists of ALL of the celebrities it would be interesting to see the same gender chart for the publicists.  Or rather, the professional counsels on public relations for the entertainment industry.

    And speaking of social software, a minor but relevant feedback loop that supports the photos in US Weekly is from this page on style: http://www.style.com/peopleparties/search/

    style.com's most-clicked celebrities

    Beyoncé Knowles >
    Chloë Sevigny >
    Jennifer Lopez >
    Paris Hilton >
    Sarah Jessica Parker >

    As is the case frequently with public relations, this post asks more questions than it answers.  But at least we have some visual graphing to help our visual brains process the questions.

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    Comments

    Cool...

    As the HUSBAND of an US Weekly subscriber, I can offer a simple explanation for the gender inequality: the magazine is aimed at women, and most of the photo features (eg, "Fashion Police, " "Who Wore It Best") exclude men categorically. So for Brad Pitt to make the showing he did, he had to be intangled with TWO of the three most popular female celebs... It's just not fair, is it?

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